By: Thomas R. Reich
The wonderful thing about a content marketing question approach is the control you have over your own media world. To reach new heights in this endeavor, we have prepared each content marketing question to review before publishing a new blog.
I have been blogging for years and made every mistake you can imagine. I have come up with a formula that may work for you. What follows are content marketing questions to review before publishing your next blog.
As you begin to succeed your website becomes a center of knowledge for your chosen specialty. To avoid becoming over confident and to improve your posts, you may want to use this checklist.
First Content Marketing Question; Is Your Headline Exciting, will it Attract Your Target Audience?
Your first question you need to answer is What is my Keyword and what is my Key phrase for this article/blog?
- Read your headline as if you are seeing it for the first time, does it say what the blog is about? Be clear, if it looks or feels like a sales routine, your potential reader/customer may bounce away before even reading the first paragraph.
- When you read your headline, does it make you curious, will it make your potential readers think “I wonder if there is something here I need to know?”
- Does the title evoke emotion; will it appeal to your chosen potential audience and your established growing repeat readers?
- If you were searching in Google would you type in the headline you have chosen?
- Does a section of the headline contain your chosen key phrase?
- Finally, Is your headline 57 characters or less? If it is any longer Google will cut it off….. Make sure that at very least, the first 57 characters carry the keyword, key phrase and the expected meaning.
NOTE: using keywords, key phrases and easily searchable title will increase targeted search traffic, this is just common sense!
NOTE: If you do not include the keyword and key phrase you are trying to rank for in search engines, you will not rank for that keyword or key phrase. Again common sense content marketing question.
Second Content Marketing Question; Have you written a great introduction to this post? Your introduction is very important, it is how your potential readers and your repeat readers decide to read on or not.
- Did you ask a question within the first paragraph? Will the reader want to know the answer to that question if they read on? Does the subject interest them, would it interest you?
- Is your introduction 3 paragraphs or less? Your readers need to get into the meat of the article fast, this isn’t a book, it’s a blog, keep the intro short and thought provoking.
- Does your introduction tell the reader what the article is about? By the time the reader is finished reading the intro they will decide whether to move on or move away.
- Did you include the right picture, one that sums up the blog in a picture? One look at the “Key Picture” or the picture that will follow the blog in all your social media posts should give the potential reader the point of the blog with one look.
Third Content Marketing Question: Is the article/blog interesting and not to long? The body is where you make your point and gain fans to your cause.
- Did I take advantage of subheadings? Like chapters in a book, they allow a reader to skim the blog article and find the section that most interests them, or just get an idea what their time will be spent reading.
- Did I use the narrative; am I telling a story that conveys my message? Do not right boring sentences, a blog that simply conveys facts without telling an interesting story will not keep the readers interest. More important, it will not encourage the reader to share the blog article with other potential readers.
- Ask yourself; am I creating a conversation, asking questions and providing a means for us to give the reader the answers they seek? It is even advisable to italicize questions to make them stand out; vary the content whenever possible to create even greater interest in the structure of the blog itself.
- Am I using big words unnecessarily in order to appear smart? Using over the top vocabulary may turn your readers off, write a blog the way you would deliver a speech or present at a seminar. Are you talking over your readers head? This is a basic content marketing question and will make the blog/article stiff and boring, you will lose readers and they will not recommend your blog to others.
- Am I staying on topic, keeping the blog on track, and on topic? Many writers get carried away with examples and back up facts that show themselves to be the expert in the field. A little of this goes a long way. Stay on topic in the blog and do not over embellish with long drawn out examples that do not add to answering the question at hand.
- Are you writing to a friend; does the reader feel connected to you as opposed to a Wikipedia entry? Your readers will come back if they feel connected to you. Use humor if possible, brief personal experiences and first person expressions as appropriate to make it friendly and inviting.
- Am I using paragraphs that are 5 lines or less in most cases? If you use long paragraphs in a blog, they will appear overwhelming to read. Short concise paragraphs appear friendlier and easier to read, even if the blog/article is long.
- Did I place as many pictures, charts and videos as possible throughout the blog/article with regular dispersion? Pictures, charts, graphs and videos break up a sea of words on a screen and add a little instant interest to the viewer. This is a key content marketing question to ask yourself and besides, any media is of tremendous SEO value.
- Is there something within your blog/article that relates something from current events? Adding something that is happening that week or month not only adds interest and gives the piece a personal feeling, it is great SEO value as well. Do not use something that will date the piece, just a mention of a current event is enough.
- Did I remember to link to other websites and information resources? Linking to Wikipedia, American Real Estate Association or the Libertarian Party can add interest, credibility and an SEO boost. Ask a content marketing question and link to a strictly information based website for the answer is positive for both your readers and search engine optimization.
- Did I use bullet points and lists? It is important to format your blog/article with things that vary presentation. Use Graphs that cover the page and break up the page, lists of items, and stand out quotes.
- Ask yourself, did I quote experts to back up my claims? Remember to not rely on yourself as the expert standing alone, quote other experts in the field, organizations of interest and links to expert sites that back up your statements.
Fourth Content Marketing Question: How do you conclude your article/blog? You must bring your creation to an end in such a way that your reader is drawn to believe your point of view, and subscribe to your solution.
- Did I Summarize and conclude my article/blog in 3 well thought out paragraphs? The ending of your masterpiece should summarize what you are trying to convey, as well as re-enforce the conclusion you hope the reader will walk away with.
- Does your article/blog end with a question that keeps the reader thinking in your direction? A well worded question at the end, will generate comments and shares to others. The question, if appropriate, should encourage the reader to contact your organization or at least sign up for your mailing list.
- Ask yourself, does my conclusion encourage a potential reader to go back and read the entire article/blog? Many readers will scroll down to the end of the post to see what the conclusions are before reading; this is all the more reason to make well crafted concluding paragraphs.
- Does my post encourage comments and continued conversation? Do not end your post as if all that has been discussed is all there is to be discussed on the topic at hand. The purpose of an article/blog is to encourage questions, comments and requests for more information, this turns a reader into a prospect.
Fifth: Have I and someone else I trust review the finished article/blog fully? Make sure punctuation and spelling is corrected and structure is correct before you publish.
Ask yourself; have I done all I can do to make my masterpiece the best it can be? Have I asked all the content marketing questions provided above? Do I feel confident that what I have written meets the standards of each content marketing question presented? If your answer is yes to the 3 questions above, congratulations, you are ready to post your article/blog with pride! But wait, Have you thought about how you will promote your fully edited and corrected piece of information filled, reader friendly masterpiece? In my next blog I will be reveling all the ways you can be promoting your blog, not just the current post, but your entire website at the same time. What do you want to know about promoting blogs once every content marketing question has been answered?
Whether you have questions or need our help, please do not hesitate to contact us:
Professional Marketing Associates, Inc.
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Orlando, Florida 32801
Phone: 407-801-1PMA (1762)
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