By Thomas R. Reich PhD
When you put the time and effort into building a content marketing strategy oriented website, one with targeted content meant to bring targeted visitors to a targeted website, you have pay attention to the mechanisms that get the organic targeted traffic to your website.
Finding which search engine is best can be a daunting task, especially since there are so many search engines out there, with distinct differences in the way they deal with targeted searches. We will explain the top 10 search engines that you can utilize online, and clarify how each one handles searches. This will help you decide which search engines may be more efficient to bring organic search traffic to your targeted content marketing strategy website. Whether your goal is for online individuals to find you or you want to submit your website for ultimate SEO and listings, we hope this list helps you in your search for a better internet experience.
Google – The Largest search engine in the world is also the most popular and well-managed search engine in the world. There is no way to be successful with content marketing strategy without optimizing for this giant. If you are a Webmaster, you must follow Google’s rules and considerations.
Bing – Microsoft created what their researchers consider a better way to search. Bing was created to compete directly with Google, and they have a huge portion of the search engine business, this is a fact and the Bing user base grows every day worldwide. Regardless what you have heard, no matter your personal preferences, Bing functions well, has intuitive links and is the #2 option in the world. If you are designing a content marketing strategy website and the related SEO, you must optimize for Bing as well as Google. Do not offend either search engine if you want success in worldwide organic search results.
Yahoo – One of the longest running search engine websites in the world is still one of the top choices for hundreds of millions of internet users today. Yahoo is no longer #1 in the search engine world, but they still manage to get serious amounts of traffic. This could be due in large part to the age of their domain name and popularity throughout the years. Many trust Yahoo, some have Yahoo as the default search by a program they downloaded. Most internet users have no idea who their search provider is, so Yahoo’s dominance as #3 will continue for the foreseeable future. Make sure to pay attention to Yahoo, for best results on over all website design, content marketing strategy and SEO success.
Lycos – Once referred to as “The Mighty Lycos” is still around and with a whole new contemporary design. The site that used to act more like a portal for younger hipper crowd, college favorite from the early 2000’s is now very much looking like Bing in many ways. Remember Millennial users have grown up and may be your target customers now. Many users still utilize Lycos, whether it is nostalgia or functionality, it hangs in there as one of the more popular options to use in a content marketing strategy.
Mahalo – The concept with this site was simple, let’s have everyone else do the listings for us, and not let spiders do their job. The result is a human powered search engine, much like Wikipedia, it works quite well. It can get things wrong sometimes, but Mahalo is run by users, so human errors are expected. Mahalo can be useful in a content marketing strategy if you know how to optimize for it. By adjusting your Mahalo listing, not through SEO, you can have huge numbers of potential customers flowing through it every day!
Yippy – Designed to be more web search friendly but with less filler. The results can quite large, it stretches the search parameters along with including paid adds. Yippy has a lot of pages that you might find elsewhere, but easy to use features make Yippy a bit more special. It has some seriously obscure references in their search and it doesn’t filter things quite as much as the big 4. This can allow your website to be found through content marketing strategy, but content quality if far more important to Yippy than SEO “tricks”.
The Internet Archive – This search engine is powerful when searching for history and information from the past. The Internet Archives can dig up the data, news and records from the past with less clutter than the big 4 provide. If you have an online presence or miss a website of any type, this site will find it and showcase it to you. It also has lots of information, videos, audio and beyond. If you are a relatively new website, this one is not a search engine to concentrate on, if you have a 3 year or more history, and have lots of older, still useful blogs and data on your site, The Internet Archive may be a search engine to optimize for when using a content marketing strategy.
Ask – Ask is one of the better search engine sites to utilize if you want more than just results. Ask has a unique way of questions and answers interaction with users, this gives users information on just about any topic that they can think of. This search engine is very important for websites that use content marketing strategy. You want to study what Ask is looking for, and this search engine can send targeted traffic to your website if it is set up with targeted content marketing strategy.
Dogpile – Dogpile came on the search engine scene with interesting premise, search all the engines at once, and give the user the aggregate of the search results requested. Dogpile still manages to give aggregate results from all search engines at once, but it’s a far cry from what it was originally designed to do. There is little you can do to optimize for Dogpile, if you have targeted content, good blogs and have a well designed and active website, you will probably show up in Dogpile results for your target market.
Duck Duck Go – At the number 10 spot this search engine is not one to concentrate on in your optimization efforts. Duck Duck Go is simple to use and designed to be intuitive, second guesses the search and gives searchers simplistic results to what they probably meant to search for, if they were more computer savvy. Duck Duck Go is not the definitive option that you’ll want to optimize for. If you have an optimized target market content marketing strategy oriented website, Duck Duck Go will be more likely to return your website in its results for searchers looking for your targeted content.
We have presented the top 10 search engines in the world in terms of total volume and recurring users. There are literally hundreds of search engines in the world, and many may be great for finding your content as well. However, these 10 are the ones to start with, to submit to and to SEO optimize your targeted content marketing strategy for the most immediate results.
Click on each of the 10 names and it will take you to that search engine. Try a few searches, you will find a very different experience on each. Remember most regular people using the internet, have no idea what they use for searches, they just want to find what they are looking for. Our job in content marketing stragety is to help those searchers find us if we have what they are looking for.
We make each search engine’s job easier if we give them what they are looking for, such as the meta information they need to send a searcher exactly what they are searching for. But, no games here, content marketing strategy is about getting targeted customers and making sure those targeted customers get what they want once they get to our website.
Optimize your website to bring searchers what they are looking for and you help the search engine fulfill their users’ wishes. The more you target your website with niche information, the more you follow a program of content marketing strategy, the more organic traffic you will receive from the top 10 websites – that is how it works!
Why Work Toward Highly Targeted Website Traffic?
Of course, different websites have different purposes. A website can be developed specifically to generate leads and build a mailing list. Websites can be designed for selling products, advertising or gaining affiliate partners, while others may be developed for the purposed of branding.
Whatever your goal, analytic tracking should be done to see if the targeted traffic generated from various sources is actually helping you reach the very targeted visitors you set as your goal to reach in the first place.
There is no way around the facts, just as in most things related to business, good results require time, effort and expertise, remember:
Hard Work + Repetition = Reputation
Whether you have questions or need our help, please do not hesitate to contact us:
Professional Marketing Associates, Inc.
37 North Orange Ave
Orlando, Florida 32801
Phone: 407-801-1PMA (1762)